0
Search
English EN

Martech Interview with Tim Glomb on AD Tech industry

United States, California
Published 4 days ago
ID #5392
QR CODE
1 photo
Check with seller
Martech Interview with Tim Glomb on AD Tech industry
United States, California,
Published 4 days ago

Description

Martech Interview with Tim Glomb on AD Tech industry

VP at Cheetah Digital, Tim Glomb shines light on customer-centric approach in an interview with Martech on AD tech industry. He highlights use of social media marketing to capture audience data for effective branding. It’s all about the data. He don’t care how elaborate or advanced someone says they’re AI engine is. If you don’t have good data you won’t have good results.

Brands need to be more focused on the unique relationships they create with each and every one of their customers – not thinking about them as cohorts based on certain demographics that they may or may not fit into. Marketers are increasingly realizing this & it is this move towards what specific customers are interested in that is making the Ad Tech industry more effective and able to address the privacy and security concerns that many consumers have as well.

Features of Tim's customer Engagement Solutions - They offer an entire customer engagement suite where we help brands with every step of the process – data collection, messaging, engagement, etc. Their solution is also holistic and does not feature a bolt-on approach that you often see from marketing cloud providers.

About Tim Glomb - Tim Glomb is VP of Content & Data at Cheetah Digital and founder of Audience Sherpa. As a 20-year brand marketer, his experience is rooted at the intersection of content and technology with senior roles in music, TV and most recently enterprise technology.

About Cheetah Digital - Tim Glomb is VP of Content & Data at Cheetah Digital and founder of Audience Sherpa. As a 20-year brand marketer, his experience is rooted at the intersection of content and technology with senior roles in music, TV and most recently enterprise technology.

For more such updates, check Out recent Martech Interviews.

https://www.martechcube.com/martech-interview-with-tim-glomb-vp-at-cheetah-digital/
Send messageOnly for logged in users
Share on WhatsAppShare on FacebookShare on Viber

 

Contact seller

    Seller's picture
    Private person
    Registered on 5. Aug 2021

    Comments

    Question? Need more information? Want to ask question? Add new comment...
    Ask questions related to this listing only.
    Comments are moderated.
    Add new comment
    Check with seller
    Contact seller 000000xxxx

    Seller's info

    Seller's picture
    Private person
    Registered on August 5, 2021

    Listing location

    United States, California
    California, USA